Unless you are prepared to pay for traffic to your website via PPC advertising, the other main source of online traffic is likely to be the organic search traffic from search engines with the primary one being Google. To rank well on Google so that your website appears in the results when a prospect is searching for the types of goods and services you offer, a significant amount of Search Engine Optimisation (SEO) will have had to have taken place.
SEO is one of those fields within marketing that is almost enigmatic, given that so many people have tried and failed to make it work. One of the problems they encounter is that for SEO to be effective, you need a lot of data and information relating to your website, your competition’s websites, keywords, and many other elements of SEO, and they simply do not know where to obtain that information.
The answer is SEO software and tools, of which there are many. However, only a select few are tried and tested and used by most of the top SEO experts and agencies. Here are 10 of the top SEO tools we are referring to.
Ahrefs: Regarded by most SEO experts as the ‘must-have’ SEO tool, Ahrefs is second only to Google in the amount of data it collects whilst crawling websites. It generates a ton of data relating to everything from keyword search volume, backlinks, competition analysis and it also allows you to track all of it.
SEMrush: Knowing what you need to do to beat your competition in terms of Google rankings is essential for implementing SEO that will achieve it, and that is where SEMrush comes into play. It provides exceptional data concerning your competition’s individual pages and how their SEO compares to others.
Moz Pro: Another SEO tool that is highly regarded by SEO experts, Moz Pro provides several SEO tools. They include a site-auditor, keyword research, and backlink analysis. Before purchasing they offer a free toolbar for your browser to try them out.
KWFinder: Finding the right keywords to rank for is critical to successful SEO and one of the most effective keyword research tools is KWFinder. In particular, it is hugely effective at finding low competition long-tail keywords which provide opportunities to rank on page 1 of Google relatively easily.
SEO Quake: This is a free browser extension, and whilst it might not have all the bells and whistles of some SEO tools, it is a great option for those just starting. It provides detailed information on any page you land on, link reviews, and site audits.
GrowthBar: This Chrome extension is a highly effective SEO tool for those looking for a simple and cost-effective option. It can be used for competitor analysis, keyword research, and tracking rankings on Google. It comes with a free trial, and the monthly fee is very low in comparison to other tools.
SpyFu: This tool can be used both for SEO purposes and for research for PPC ads. As its name suggests it spies on your competitors’ Google Ads and from the information and data it gleans you can analyse which keywords would be the most effective for your SEO or PPC campaigns.
Linkody: No prizes for guessing that this tool focuses on link research. It will provide detailed data on your competition’s backlinks allowing you to know which are worth emulating and which are worthless. Once your backlinks are created this tool will track and analyse them.
Buzz Stream: This is another SEO tool that helps with the essential work of gaining backlinks. Buzz Stream makes the whole process of finding and approaching sources of backlinks including the creation of emails to communicate with them more effective.
Screaming Frog: Arguably the best name of all SEO tools we have mentioned. This tool will crawl your website and come back with SEO data and recommendations relating to every page which exists within that site allowing you to make improvements or fix errors.