Unless you are prepared to pay for traffic to your website via PPC advertising, the other main source of online traffic is likely to be the organic search traffic from search engines with the primary one being Google. To rank well on Google so that your website appears in the results when a prospect is searching for the types of goods and services you offer, a significant amount of Search Engine Optimisation (SEO) will have had to have taken place.
SEO is one of those fields within marketing that is almost enigmatic, given that so many people have tried and failed to make it work. One of the problems they encounter is that for SEO to be effective, you need a lot of data and information relating to your website, your competition’s websites, keywords, and many other elements of SEO, and they simply do not know where to obtain that information.
The answer is SEO software and tools, of which there are many. However, only a select few are tried and tested and used by most of the top SEO experts and agencies. Here are 10 of the top SEO tools we are referring to.
Ahrefs: Regarded by most SEO experts as the ‘must-have’ SEO tool, Ahrefs is second only to Google in the amount of data it collects whilst crawling websites. It generates a ton of data relating to everything from keyword search volume, backlinks, competition analysis and it also allows you to track all of it.
SEMrush: Knowing what you need to do to beat your competition in terms of Google rankings is essential for implementing SEO that will achieve it, and that is where SEMrush comes into play. It provides exceptional data concerning your competition’s individual pages and how their SEO compares to others.
Moz Pro: Another SEO tool that is highly regarded by SEO experts, Moz Pro provides several SEO tools. They include a site-auditor, keyword research, and backlink analysis. Before purchasing they offer a free toolbar for your browser to try them out.