For any business to succeed with its marketing online it must have a website. Whilst not every business will sell directly from its website, in fact, most do not, it still serves as an extremely important part of the sales process. A great website provides a visitor with an excellent first impression of the company, it can enhance its brand recognition, and develop trust from those who land on it.
All of these benefits, and the others that accrue from having a website, feed into the overall marketing and sales objectives of a business. The question now is, how do you create a website? The optimal route which we strongly recommend is to use a professional web design agency as they have the skills, experience and knowledge to design and create a website that is bound to be successful.
However, there is another option if your budget is not at the level which would justify using a web design agency, or if you simply want to experience the journey of planning and designing your website yourself. Assuming you are not a programmer or coder, the tool you need to build your website is unsurprisingly called a website builder. There are many on the market so to help you choose, here are our top 7 website builders.
One of the most popular CMS platforms on the internet, WordPress is also a tried and trusted means of building and managing websites. You have complete control of every aspect of your website, and with WordPress, there are thousands of themes that can be used for the design. In addition, plugins help you add functionality to your site so that you can provide enhanced features for visitors.
This website building software is cloud-based meaning you can access it anywhere and from any device which many will find convenient. It also hosts your website which negates the need to pay for a separate hosting service. Wix uses AI to help you design your website with a choice of over 500 templates, and it also has loads of apps that allow you to add additional features to your site. Wix has a free version, however, for a business website, a paid plan is recommended.