Mandy Gilbert – Marketing Success

10 Advantages Of Including An FAQ Page Within Your Web Design

August 27, 2021May 20, 2021 by Mandy.Gilbert

When anyone lands on a website for the first time or is visiting a website to find information, one of the first things they will look for is either a search box, where they can enter a search query as they do in Google or for a ‘Frequently Asked Questions’ page (FAQ).

Of the two, a search box might be easier, as often all it requires is a plugin or app to be added to the website. Also, consider that an FAQ page needs the questions to be established, the answers determined, plus they all need to be written and published. However, that extra effort in creating an FAQ page and adding it to your web design can generate several advantages for your website and its performance. Listed below are ten of them.

People Appreciate Quick Answers To Their Questions: The most obvious advantage to having an FAQ page is that it gives visitors to your website quick answers to the questions they want to be answered. It could one of those answers is what takes them to the next stage of your sales process.

Conversions Are Increased: If they have answers and it moves them closer to a purchase, ultimately you will find that conversions on your website increase. Even if you do not have an eCommerce site where sales happen directly, it should mean that more visitors follow the calls to action that are on your website.

Boosts Trust In Your Business: If you are prepared to answers as many questions as possible on your FAQ page including those which the answer might not always seem positive, then that honesty bodes well for visitors having a greater level of trust in your business than before.

Top 5 Influencer Marketing Platforms

August 21, 2021January 17, 2021 by Mandy.Gilbert

Have you ever bought something because it was recommended by someone else? Was it someone online who had written a glowing review? Perhaps it was a respected figure whose article shed a positive light on the product or service in question. The scenario we have just outlined is what happens on millions of occasions every day online, and such is its impact that it has been given a name, influencer marketing.

Before we go any further, we must clarify that influencer marketing is not the same as movie stars or sports heroes promoting products on TV. That is advertising. Instead, influencer marketing is mostly content-driven. In other words, the content written by influencers is what persuades people to act in a certain way, including purchasing products, but that content is not an out and out advert screaming “Buy This!”.

The question this raises is “Why would a business use influencer marketing instead of simply have a celebrity endorse or advertise their product?” The simple answer is the return on investment from influencer marketing is over 10 times that of traditional advertising. Also, there is fly in the ointment of the modern consumer having barriers up to persuasion when most adverts appear on TV.

So, if a business wants to take advantage of influencer marketing, it first needs to find the influencers creating the content. That is where influencer software becomes a business’s best friend. It is often called an influencer marketplace or influencer network but more commonly it is referred to as an influencer marketing platform. It is what allows a business to research, find, and connect with influencers, and subsequently set up influencer campaigns. Here are our Top 5.

Upfluence

Upfluence is two marketing tools in one. The first component is Reachr which allows companies and brands to find the influencers that will be creating the content. Their database covers over 200 business sectors, and you can search using 50 filters to ensure you find the match most suitable.

10 Best SEO Tools Used To Help Boost Google Rankings

August 21, 2021September 27, 2020 by Mandy.Gilbert

Unless you are prepared to pay for traffic to your website via PPC advertising, the other main source of online traffic is likely to be the organic search traffic from search engines with the primary one being Google. To rank well on Google so that your website appears in the results when a prospect is searching for the types of goods and services you offer, a significant amount of Search Engine Optimisation (SEO) will have had to have taken place.

SEO is one of those fields within marketing that is almost enigmatic, given that so many people have tried and failed to make it work. One of the problems they encounter is that for SEO to be effective, you need a lot of data and information relating to your website, your competition’s websites, keywords, and many other elements of SEO, and they simply do not know where to obtain that information.

The answer is SEO software and tools, of which there are many. However, only a select few are tried and tested and used by most of the top SEO experts and agencies. Here are 10 of the top SEO tools we are referring to.

Ahrefs: Regarded by most SEO experts as the ‘must-have’ SEO tool, Ahrefs is second only to Google in the amount of data it collects whilst crawling websites. It generates a ton of data relating to everything from keyword search volume, backlinks, competition analysis and it also allows you to track all of it.

SEMrush: Knowing what you need to do to beat your competition in terms of Google rankings is essential for implementing SEO that will achieve it, and that is where SEMrush comes into play. It provides exceptional data concerning your competition’s individual pages and how their SEO compares to others.

Moz Pro: Another SEO tool that is highly regarded by SEO experts, Moz Pro provides several SEO tools. They include a site-auditor, keyword research, and backlink analysis. Before purchasing they offer a free toolbar for your browser to try them out.

Top 7 Website Builders

August 21, 2021May 21, 2020 by Mandy.Gilbert

For any business to succeed with its marketing online it must have a website. Whilst not every business will sell directly from its website, in fact, most do not, it still serves as an extremely important part of the sales process. A great website provides a visitor with an excellent first impression of the company, it can enhance its brand recognition, and develop trust from those who land on it.

All of these benefits, and the others that accrue from having a website, feed into the overall marketing and sales objectives of a business. The question now is, how do you create a website? The optimal route which we strongly recommend is to use a professional web design agency as they have the skills, experience and knowledge to design and create a website that is bound to be successful.

However, there is another option if your budget is not at the level which would justify using a web design agency, or if you simply want to experience the journey of planning and designing your website yourself. Assuming you are not a programmer or coder, the tool you need to build your website is unsurprisingly called a website builder. There are many on the market so to help you choose, here are our top 7 website builders.

WordPress

One of the most popular CMS platforms on the internet, WordPress is also a tried and trusted means of building and managing websites. You have complete control of every aspect of your website, and with WordPress, there are thousands of themes that can be used for the design. In addition, plugins help you add functionality to your site so that you can provide enhanced features for visitors.

Wix

This website building software is cloud-based meaning you can access it anywhere and from any device which many will find convenient. It also hosts your website which negates the need to pay for a separate hosting service. Wix uses AI to help you design your website with a choice of over 500 templates, and it also has loads of apps that allow you to add additional features to your site. Wix has a free version, however, for a business website, a paid plan is recommended.

5 Key Questions You Must Ask When Selecting A Website Design Agency

August 21, 2021September 7, 2019 by Mandy.Gilbert

If your construction company is in need of a new website, the options you have range from building it yourself (not recommended) through to employing a professional web design agency, which most certainly is recommended if you want the best website possible. Whether you wish to consider the specialist website designers at www.slinkywebdesign.com.au, or any other web design agency, there are five key questions which need to be answered during that selection process.

Answer each of these 5 questions, and it should give you enough evidence and insight into any web design agency in order to determine whether they are professional and skilled enough to build a website your construction company would be proud to have represent it online.

Can They Point You To Other Live Websites That They Have Previously Designed?

If you know any professional website designers, one thing they are not afraid to show you is their creations, given that they are proud of what they have produced for previous clients, with good reason. With that in mind, it bodes well if any web design agency you are considering is happy to steer you towards websites they are responsible for.

Where alarms bells should ring is if a web designer is reluctant to give you any URLs of websites and uses feeble excuses like ‘client confidentiality’. This is ridiculous given that websites are accessible to everyone online, so what are they trying to hide?

Does Their Planning Stage Include The Client And Their Ideas?

Any decent web designers will appreciate that a website exists to help promote the company which owns it, so it stands to reason that the owner(s) of that business might want to have some input into how they want it to look, and what they want included in it. A profession web design agency will happily listen to a client’s ideas and advise them what should and what should not be included to make their website the most effective it can be.