If your kitchen renovation company’s website has a blog then if used correctly it can provide your business with multiple advantages over your competition. As the digital marketing specialists at www.slinkydigital.com.au will concur, a great blog can improve your branding and generate increased numbers of prospects, and it will also help boost your SEO, which can lead to higher rankings on Google.
As with all matters relating to marketing online, you will only see any of those positive outcomes if your blog is used correctly. Sadly, there are countless blogs on business websites which have so much potential, but they are sadly abandoned, empty , or the blog posts are poor. We can at least help you fix the latter of those problems so here are 5 ways to ensure your blog posts help your kitchen renovation company’s digital marketing campaigns.
Write Them In Clear English
It would be best if you remembered that your target audience is not literary scholars but people who looking to renovate their kitchen so there is little to be gained by using long, obscure words and jargon in your posts. Also avoid terminology that only specialists in your industry would recognise.
Write in as simple English as possible so that, no matter the education level of the person reading your posts, they will be able to understand what you have written fully. Go through each post you write and take every opportunity to simplify the text.
Ensure The Information Is Current And Up To Date
One of the reasons people will want to read your blog posts is to keep themselves up to date with what is happening, not only within your company, but in the world of kitchen renovations as a whole. As such, make sure that what you write about is fresh and provides information that relates to something which is relevant today, rather than last year. You can entice your readers to return with posts titled ‘Coming Soon’ or ‘Breaking News’ with just a brief teaser as to what is coming.
Publish New Posts Regularly: If you are not prepared to publish blog posts on a regular basis there is little point in having your blog at all as nobody will revisit it, and Google will soon ignore it. Once a month is an absolute minimum, but for your kitchen renovation company to truly benefit from a blog try to publish a new post at least once or twice every week. One caveat is do not post rubbish just to meet that target. Better one great post each week than two average posts.
Optimise Each Post For Keywords You Wish To Rank For
Your blog posts have a purpose other than to inform and entertain your visitors. They are part of your onsite SEO, and as such, they should be optimised accordingly. This includes having keywords in the title, in the headings, and throughout the body of the text, but do not overdo this. Cramming a post full of keywords will have the opposite effect and can actually harm your SEO. Use a variety of different keywords and limit the numbers in the text to two or three.
Check Every Post For Spelling/Grammar
This should be simple enough but it beggars belief how many business blogs have posts full of basic spelling and grammar mistakes. Using ‘their’ and there’ in the wrong context, and mixing up to, too, and two, for example, does not shine a very impressive light on the professionalism and competency of your business.