Many landscapers have websites to help promote their business and the landscaping services which they offer to local residents and businesses. Each of those websites will differ, both in their quality, and their design, and you do not need to be a digital marketing expert to know it is the ones that have been professionally designed with high-quality content that will be more successful.
Part of that will be due to how much those who visit the website become engaged with it, to the extent they may request a call to discuss a landscaping project. The other reason is that better quality websites with great content are identified by Google as being so, and therefore those websites are likely to enjoy higher rankings when someone searches for landscapers in their area.
One of the most successful strategies for gaining the positive outcomes we have just mentioned is to have a blog as part of your website. A blog is the part of a website where content such as articles, videos, images, infographics and audio are all posted by website owners with the view that visitors to the website will enjoy and consume that content.
Many landscaping business owners are unaware of just how many benefits creating a blog on their website can generate which is a pity because there are several as you can see below.