Social Media
Boosting Your Subscriber List: Your Guide to Digital Engagement

Boosting Your Subscriber List: Your Guide to Digital Engagement

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Are you trying to boost your subscriber list? Well, you’re in the right place. I will share some insights we’ve used at Mandy Gilbert to help businesses in Toronto and beyond. So grab a coffee (Tim Hortons, anyone?) and let’s dive in.

Offer Something Tempting

Let’s start with a little incentive. Everyone loves a good freebie, right? We’ve seen this work wonders. Like this one time, a local bakery in Toronto offered a recipe ebook for signing up. It’s about giving people a little something that keeps them wanting more.

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Unlocking Engagement: Discovering Effective Incentives for Your Audience

Unlocking Engagement: Discovering Effective Incentives for Your Audience

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Let’s chat about something that’s as important in digital marketing as a good cup of Tim’s is to our mornings – incentives. At Mandy Gilbert, we’re all about getting this right. So, what really makes an incentive tick? Let’s break it down: Canadian style.

Know Your Crowd

First off, it’s all about understanding who you’re talking to. It’s like knowing whether to recommend a Leafs or a Raptors game – you gotta know what your audience loves. Tailor your offers to match their interests. Like this one time, a local café here in Toronto boosted their subscriber list by offering discounts on their killer lattes. Spot on, right?

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Social media case study How UBank are using social media

Social media case study How UBank are using social media

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We’ve been hearing positive rumblings about the team at UBank and their use of social media. So we decided to go and meet them to learn about what they’re doing in the social media space and how they’ve managed to build social media into their strategy from the ground up. We met with their social media manager who shared some insights and background about the journey of the UBank team and social media.

UBank are doing plenty of interesting campaigns and activity in the social space, and social media is an integrated part of all campaign activities.

They have paired their innovative brand position of being an online only direct bank, with using technology and social media as a pillar of how they service their customers. Some examples of this include Skype calls for customer service and crowd-sourcing ideas for new product development.

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