Marketing
Boosting Your Subscriber List: Your Guide to Digital Engagement

Boosting Your Subscriber List: Your Guide to Digital Engagement

Are you trying to boost your subscriber list? Well, you’re in the right place. I will share some insights we’ve used at Mandy Gilbert to help businesses in Toronto and beyond. So grab a coffee (Tim Hortons, anyone?) and let’s dive in.

Offer Something Tempting

Let’s start with a little incentive. Everyone loves a good freebie, right? We’ve seen this work wonders. Like this one time, a local bakery in Toronto offered a recipe ebook for signing up. It’s about giving people a little something that keeps them wanting more.

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Unlocking Engagement: Discovering Effective Incentives for Your Audience

Unlocking Engagement: Discovering Effective Incentives for Your Audience

Let’s chat about something that’s as important in digital marketing as a good cup of Tim’s is to our mornings – incentives. At Mandy Gilbert, we’re all about getting this right. So, what really makes an incentive tick? Let’s break it down: Canadian style.

Know Your Crowd

First off, it’s all about understanding who you’re talking to. It’s like knowing whether to recommend a Leafs or a Raptors game – you gotta know what your audience loves. Tailor your offers to match their interests. Like this one time, a local café here in Toronto boosted their subscriber list by offering discounts on their killer lattes. Spot on, right?

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10 Best SEO Tools Used To Help Boost Google Rankings

10 Best SEO Tools Used To Help Boost Google Rankings

Unless you are prepared to pay for traffic to your website via PPC advertising, the other main source of online traffic will likely be the organic search traffic from search engines, the primary one being Google.  To rank well on Google so that your website appears in the results when a prospect is searching for the types of goods and services you offer, a significant amount of search engine optimisation (SEO) must have taken place.

SEO is one of those fields within marketing that is almost enigmatic, given that so many people have tried and failed to make it work. One of the problems they encounter is that for SEO to be effective, you need a lot of data and information relating to your website, your competition’s websites, keywords, and many other elements of SEO, and they do not know where to obtain that information.

The answer is SEO software and tools, of which there are many. However, only a select few are tried, tested, and used by most top SEO experts and agencies. Here is a list of the top 10 SEO tools that SEO experts, the Perth SEO company use and recommend;

Ahrefs: Regarded by most SEO experts as the ‘must-have’ SEO tool, Ahrefs is second only to Google in the amount of data it collects while crawling websites. It generates a ton of data relating to everything from keyword search volume, backlinks, and competition analysis, and it also allows you to track all of it.

SEMrush: Knowing what you need to do to beat your competition in terms of Google rankings is essential for implementing SEO that will achieve it, and that is where SEMrush comes into play. It provides exceptional data concerning your competition’s pages and how their SEO compares to others.

Moz Pro: Another highly regarded SEO tool, Moz Pro provides several SEO tools. They include a site auditor, keyword research, and backlink analysis. Before purchasing, you can try them out with a free toolbar for your browser.

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How Landscapers Can Create A Highly Successful Blog For Their Business

How Landscapers Can Create A Highly Successful Blog For Their Business

Many landscapers have websites to help promote their business and the landscaping services which they offer to local residents and businesses. Each of those websites will differ, both in their quality, and their design, and you do not need to be a digital marketing expert to know it is the ones that have been professionally designed with high-quality content that will be more successful.

Part of that will be due to how much those who visit the website become engaged with it, to the extent they may request a call to discuss a landscaping project. The other reason is that better quality websites with great content are identified by Google as being so, and therefore those websites are likely to enjoy higher rankings when someone searches for landscapers in their area.

One of the most successful strategies for gaining the positive outcomes we have just mentioned is to have a blog as part of your website. A blog is the part of a website where content such as articles, videos, images, infographics and audio are all posted by website owners with the view that visitors to the website will enjoy and consume that content.

Many landscaping business owners are unaware of just how many benefits creating a blog on their website can generate which is a pity because there are several as you can see below.

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5 Tips Which Will Help Your Blog Posts Boost Your Kitchen Renovation Company's Online Marketing

5 Tips Which Will Help Your Blog Posts Boost Your Kitchen Renovation Company’s Online Marketing

If your kitchen renovation company’s website has a blog then if used correctly it can provide your business with multiple advantages over your competition. As the digital marketing specialists at www.slinkydigital.com.au will concur, a great blog can improve your branding and generate increased numbers of prospects, and it will also help boost your SEO, which can lead to higher rankings on Google.

As with all matters relating to marketing online, you will only see any of those positive outcomes if your blog is used correctly. Sadly, there are countless blogs on business websites which have so much potential, but they are sadly abandoned, empty , or the blog posts are poor. We can at least help you fix the latter of those problems so here are 5 ways to ensure your blog posts help your kitchen renovation company’s digital marketing campaigns.

Write Them In Clear English

It would be best if you remembered that your target audience is not literary scholars but people who looking to renovate their kitchen so there is little to be gained by using long, obscure words and jargon in your posts. Also avoid terminology that only specialists in your industry would recognise.

Write in as simple English as possible so that, no matter the education level of the person reading your posts, they will be able to understand what you have written fully. Go through each post you write and take every opportunity to simplify the text.

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5 Tips To Ensure Your Recycling Business's Google Ads Campaign Is Successful

5 Tips To Ensure Your Recycling Business’s Google Ads Campaign Is Successful

When it comes to marketing your recycling business online, there are two main classifications of traffic, and these are organic traffic which comes from the search engines, and paid traffic which can come from any website where your online paid advertising appears. As for which specific form of paid advertising you use, the digital marketing professionals have no hesitation in recommending Google Ads.

Using Google Ads has many benefits including increased numbers of leads, the ability to edit and improve your ads, you can see immediate results (often within minutes), and you are in full control of your budget which means you can move your ad’s budget up or down depending on your current marketing strategy.

If you do decide to set up a Google Ads campaign there are several ways in which you can improve your chances of success, and most importantly increase your return on investment. Here are 5 of them, which, if you follow them, can make a huge difference to your Google Ads campaign’s performance.

Tip #1: Spy On Your Competitors

One of the best ways to ensure your Google Ads campaign is successful is to model it on the campaigns of other businesses who are using it successfully, especially your competition. Now, we are not for a second suggesting you copy or steal their ads, but instead to look at them and emulate them. Look at what types of images they use, what keywords they are targeting, check the call to actions in their ads, assess the ad copy, and try to better them all.

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Best 7 Social Media Marketing Tools

Best 7 Social Media Marketing Tools

Unless you have been living on a desert island for the past 20 years, you will be aware of the impact and indeed the influence that social media has had on our lives. It has many uses including staying in touch with family, providing the means for giving your personal opinion on just about everything there is to, and most importantly for any business, you are running, marketing.

If your business is not yet using social media in any way, then you are missing out on a huge opportunity. If you are but are not seeing the results you had hoped for then the reason might be that you are not managing your social media campaigns effectively. The resolution to the former issue is to start using it now, and to the former, start using social media marketing tools and software. To help you choose, here is a quick guide to 7 of the best social media marketing tools.

Social Pilot

For any business that is seeking a cost-effective and simple social media management tool, you will find that Social Pilot fits that description. It has an easy to understand interface that allows you to schedule all your social media posts and to analyse their performance. Another great feature is its content curation which suggests posts from several business sectors. Has a 14-day free trial and affordable tiered price plans based on the number of social media accounts.

CoSchedule

This could be described as a hybrid tool that not only lets you manage your social media campaigns but also helps you plan and schedule your other marketing activities. Its ReQueue function provides a means to automatically schedule posts for optimal times. This tool can integrate with many other platforms including WordPress, HubSpot and Zapier. It has a free 14-day trial and very affordable monthly fees.

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5 Best Cloud-Based Marketing Tools

5 Best Cloud-Based Marketing Tools

Not that long ago, almost all of the software and tools that a business would use to make many of its operations quicker and easier had to be downloaded onto a desktop computer or laptop. While it may not have seemed a problem at the time, using software that way presented a few issues.

The first is that the software or tool could only be used on the computer that it was downloaded to. This meant that if a business needed more than one person to be able to use it, it had to buy multiple downloads or purchase a corporate licence, which invariably cost a significant amount.

Another issue was that as the software was loaded only to one computer if an employee’s role meant they went ‘on the road’, any task that relied on the software in question could not be done until they returned to their place of work and logged on to their primary computer.

There were other issues, such as if the software started to act up, no one was sure if it was a problem with the software or the computer it was loaded on. There could also be problems due to the computer not having enough disc space or having a slow CPU causing the software to run slowly. That is a lot of the issues created by something that is supposed to make life easier for a business.

Thankfully, software and tools for many functions, including those relating to a business, have moved on with the growth of what is called ‘cloud-based’ software. The cloud is nothing to do with weather but rather a term that describes software, tools, apps, and file storage running and operating online. This means instead of being downloaded to a single computer, it remains online and thus can be accessed from anywhere and from any device.

Cloud-based software and tools operate in every niche and can help with every task a business could need. As for any digital agency such as Tribeca Media,  there is a vast array of cloud-based solutions, but to narrow the field down for you, here are 5 of the most popular cloud-based marketing tools available today.

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Top 5 Influencer Marketing Platforms

Top 5 Influencer Marketing Platforms

Have you ever bought something because it was recommended by someone else? Was it someone online who had written a glowing review? Perhaps it was a respected figure whose article shed a positive light on the product or service in question.  The scenario we have just outlined is what happens on millions of occasions every day online, and such is its impact that it has been given a name, influencer marketing.

Before we go any further, we must clarify that influencer marketing is not the same as movie stars or sports heroes promoting products on TV. That is advertising. Instead, influencer marketing is mostly content-driven. In other words, the content written by influencers is what persuades people to act in a certain way, including purchasing products, but that content is not an out and out advert screaming “Buy This!”.

The question this raises is “Why would a business use influencer marketing instead of simply have a celebrity endorse or advertise their product?” The simple answer is the return on investment from influencer marketing is over 10 times that of traditional advertising. Also, there is fly in the ointment of the modern consumer having barriers up to persuasion when most adverts appear on TV.

So, if a business wants to take advantage of influencer marketing, it first needs to find the influencers creating the content. That is where influencer software becomes a business’s best friend. It is often called an influencer marketplace or influencer network but more commonly it is referred to as an influencer marketing platform. It is what allows a business to research, find, and connect with influencers, and subsequently set up influencer campaigns. Here are our Top 5.

Upfluence

Upfluence is two marketing tools in one. The first component is Reachr which allows companies and brands to find the influencers that will be creating the content. Their database covers over 200 business sectors, and you can search using 50 filters to ensure you find the match most suitable.

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Shopping for groceries There's an app for that

Shopping for groceries? There’s an app for that

Grocery shopping is a necessary evil, and we think, best done online without stepping foot in the supermarket.

Woolies are hoping their new iPhone app will make grocery shopping just a little easier.

The TV ad with Amanda Keller shows Amanda and hubby using their smartphones to scan barcodes from their empty cartons in to make a shopping list – that looks pretty useful. You can also search for product names and add them to your shopping list.

It doesn’t yet allow you to fire up your online shopping account and order everything to be home delivered tomorrow, but hopefully this is a future enhancement. That would make it almost the perfect solution – if it was synchronised to existing online shopping data and allowed you to amend shopping lists, and add new items to your online list from the app.

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