Best 7 Social Media Marketing Tools

Best 7 Social Media Marketing Tools

Unless you have been living on a desert island for the past 20 years, you will be aware of the impact and indeed the influence that social media has had on our lives. It has many uses including staying in touch with family, providing the means for giving your personal opinion on just about everything there is to, and most importantly for any business, you are running, marketing.

If your business is not yet using social media in any way, then you are missing out on a huge opportunity. If you are but are not seeing the results you had hoped for then the reason might be that you are not managing your social media campaigns effectively. The resolution to the former issue is to start using it now, and to the former, start using social media marketing tools and software. To help you choose, here is a quick guide to 7 of the best social media marketing tools.

Social Pilot

For any business that is seeking a cost-effective and simple social media management tool, you will find that Social Pilot fits that description. It has an easy to understand interface that allows you to schedule all your social media posts and to analyse their performance. Another great feature is its content curation which suggests posts from several business sectors. Has a 14-day free trial and affordable tiered price plans based on the number of social media accounts.

CoSchedule

This could be described as a hybrid tool that not only lets you manage your social media campaigns but also helps you plan and schedule your other marketing activities. Its ReQueue function provides a means to automatically schedule posts for optimal times. This tool can integrate with many other platforms including WordPress, HubSpot and Zapier. It has a free 14-day trial and very affordable monthly fees.

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Top 5 Influencer Marketing Platforms

Top 5 Influencer Marketing Platforms

Have you ever bought something because it was recommended by someone else? Was it someone online who had written a glowing review? Perhaps it was a respected figure whose article shed a positive light on the product or service in question.  The scenario we have just outlined is what happens on millions of occasions every day online, and such is its impact that it has been given a name, influencer marketing.

Before we go any further, we must clarify that influencer marketing is not the same as movie stars or sports heroes promoting products on TV. That is advertising. Instead, influencer marketing is mostly content-driven. In other words, the content written by influencers is what persuades people to act in a certain way, including purchasing products, but that content is not an out and out advert screaming “Buy This!”.

The question this raises is “Why would a business use influencer marketing instead of simply have a celebrity endorse or advertise their product?” The simple answer is the return on investment from influencer marketing is over 10 times that of traditional advertising. Also, there is fly in the ointment of the modern consumer having barriers up to persuasion when most adverts appear on TV.

So, if a business wants to take advantage of influencer marketing, it first needs to find the influencers creating the content. That is where influencer software becomes a business’s best friend. It is often called an influencer marketplace or influencer network but more commonly it is referred to as an influencer marketing platform. It is what allows a business to research, find, and connect with influencers, and subsequently set up influencer campaigns. Here are our Top 5.

Upfluence

Upfluence is two marketing tools in one. The first component is Reachr which allows companies and brands to find the influencers that will be creating the content. Their database covers over 200 business sectors, and you can search using 50 filters to ensure you find the match most suitable.

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10 Best SEO Tools Used To Help Boost Google Rankings

10 Best SEO Tools Used To Help Boost Google Rankings

Unless you are prepared to pay for traffic to your website via PPC advertising, the other main source of online traffic is likely to be the organic search traffic from search engines with the primary one being Google.  To rank well on Google so that your website appears in the results when a prospect is searching for the types of goods and services you offer, a significant amount of Search Engine Optimisation (SEO) will have had to have taken place.

SEO is one of those fields within marketing that is almost enigmatic, given that so many people have tried and failed to make it work. One of the problems they encounter is that for SEO to be effective, you need a lot of data and information relating to your website, your competition’s websites, keywords, and many other elements of SEO, and they simply do not know where to obtain that information.

The answer is SEO software and tools, of which there are many. However, only a select few are tried and tested and used by most of the top SEO experts and agencies. Here are 10 of the top SEO tools we are referring to.

Ahrefs: Regarded by most SEO experts as the ‘must-have’ SEO tool, Ahrefs is second only to Google in the amount of data it collects whilst crawling websites. It generates a ton of data relating to everything from keyword search volume, backlinks, competition analysis and it also allows you to track all of it.

SEMrush: Knowing what you need to do to beat your competition in terms of Google rankings is essential for implementing SEO that will achieve it, and that is where SEMrush comes into play. It provides exceptional data concerning your competition’s individual pages and how their SEO compares to others.

Moz Pro: Another SEO tool that is highly regarded by SEO experts, Moz Pro provides several SEO tools. They include a site-auditor, keyword research, and backlink analysis. Before purchasing they offer a free toolbar for your browser to try them out.

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Working The Social Angle

Working The Social Angle

In our latest report, eMarketingConnected lifts the lid on the social media habits of Australia’s largest 500 organisations, providing a benchmark for organisations across the country still struggling to come to grips with how to use their social media channels.

Social media might be a hot topic, but this report is the first of its kind in Australia. Comprehensive and broad, the report takes a long, hard look at the realities of social media usage in top Australian businesses. Each organisation studied was analysed against more than 40 points of data, including such metrics as the number of followers, volume and type of updates, engagement levels and what they are using social media for.

Underpinning this research is a timely drive to understand how Australian brands are using social media, which social media platforms they use and what the results have been in terms of consumer engagement.

Surprisingly, despite social media being an important part of integrated marketing for many organisations, less than half of the largest Australian organisations are using each of the social channels studied—Facebook, Twitter, LinkedIn and YouTube. In fact, only 12% of the 500 organisations studied use all four of these social networks and 31% are not using social media at all. Of the organisations using the four networks, the most popular with followers are Telstra, Optus, Qantas, Virgin Australia, Myer, Monash University and the University of Sydney.

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