Mandy Gilbert – Page 2 – Marketing Success

Avoid These 7 Mistakes If You Want Your Office Relocation To Be A Success

November 22, 2023May 25, 2022 by Mandy.Gilbert

Whenever an office relocation occurs, there is the potential for problems to occur. Invariably, the reason for issues is not because the removalists failed in their role, or staff were uncooperative, or simply that the weather was foul, but because the person or people responsible for organising the move made one or more fundamental mistakes along the way.

These mistakes are flagged up repeatedly whenever a business’s move to new premises does not go as smoothly. Brilliance Removalists Melbourne want you to avoid these mistakes if you are considering relocating your office, and what better way to do that than to tell you what those mistakes are and how you can ensure you do not make them yourself?

Mistake #1 – Poor Planning And Advance Thinking: Any project will be poorer if it is not planned properly, which goes equally for office relocation. If you do not plan properly, it could become shambolic, which could harm your business, not just in the short term but also in the long term.

Mistake #2 – No Advance Preparation For Your New Premises: The final mistake is another related to planning, having no preparations for your new premises. Essentials such as water, electricity, phone lines, office cleaning and internet all need to be switched on in advance, plus you need to determine the layout of your new office, so when everything arrives, it goes directly to where it is required without delay.

10 Awesome Time Management Tips For Family Lawyers

March 3, 2022March 2, 2022 by Mandy.Gilbert

We are sure that day to day your Perth family lawyers business keeps you busy. Whether it be appointments with clients, representing your clients in the Family Court, creating the arguments you are going to make in court, or the basic daily tasks that your role demands, there are bound to be days where there does not seem to be enough hours to complete everything.

You are not alone, and it is fair to say that a large number of family lawyers need ways and means to manage their time more efficiently. The irony is that there are so many books, audio programs, and video courses on the subject of time management there is not a family lawyer on the planet who has enough time to study them all.

We are not going to pretend that we have a magic wand that can conjure up an extra 2 hours for you each working day. However, what we will share with you are ten simple and easily implementable tips that family lawyers, including yourself, can use to make the working day more organised and less wasteful of time.

Pros And Cons Of A Partnership As Your Business Structure

February 16, 2022February 9, 2022 by Mandy.Gilbert

Whether you are starting a new business, buying a share of a business, or purchasing a business, as Rowe Bristol Lawyers will advise you, that business can be structured in several ways. It is important to know what these structures are and more importantly, the pros and cons of each of them. In Australia, you will usually have four different business structures to choose from. These are the basic details of each of them:

Sole Trader: Legally and financially, you are the business and are wholly responsible for fulfilling its obligations, including the payment of debts, and taxes. As a sole trader, your business is not a separate legal entity to yourself.

Trust: A trust has members or beneficiaries rather than owners, and the responsibility for running that trust and carrying out the necessary administrative tasks falls upon trustees appointed by those beneficiaries. Trusts are complicated and you most definitely require input from commercial lawyers if setting one up.

5 Key Data Points Removalists Can Use To Measure The Success Of Their Online Marketing Strategy

10 Financial Terms Every Family Lawyers Business Owner Should Know

January 19, 2022 by Mandy.Gilbert

For the ordinary person in the street, their perception of what family lawyers do is likely to be limited to phrases such as ‘appear in court’, ‘divorces’, and ‘child support’, to name but three. However, as Culshaw Miller Lawyers advise, not every task that a family lawyer undertakes within their business is associated with family laws and courts.

It has to be remembered that family lawyers are a business and thus issues relating to employees, office premises, and most importantly, their finances, also need to be addressed regularly. The latter, finances, must surely be considered one of the most important.

Sadly, many family lawyers have limited knowledge of financing and accounting and struggle with the many terms used within them. So, for any family lawyers who are likewise confused by the plethora of financial terms that exist, here are explanations of ten of the most important financial concepts you are likely to encounter within your business.

7 Ways In Which Digital Marketing Can Benefit Your Family Law Firm

7 Items Most Businesses Forget To Clean And Why They Matter

January 19, 2022January 18, 2022 by Mandy.Gilbert

We are certain that the vast majority of business owners take the cleanliness of their business premises seriously and act to ensure that regular cleaning takes place within them. Be that to create a great first impression to visitors, to ensure their staff are happy and healthy, or simply because it is the right thing to do, does not matter. What does matter is that their business premises are cleaned.

The fact that not every business owner gets the cleaning 100% correct is another matter, which can occur for a couple of reasons. The first is, instead of hiring commercial cleaners to take on their commercial cleaning needs, they employ one or more cleaners, who, whilst they may work hard, likely do not have the same expertise as professional commercial cleaners.

Another issue is that if they do employ cleaners in-house, is they may be failing to clean everything that needs to be. Specifically, several items within business premises are often forgotten about. We have listed seven of them below, along with reasons why they must be cleaned effectively.

#1 Door Handles

It Matters Because…

…surface contact areas that are touched by numerous people are the most likely to spread germs, bacteria and even viruses, as the recent Coronavirus pandemic proved. Wiping door handles should be done daily at the very least.

5 Tips Which Will Help Your Blog Posts Boost Your Kitchen Renovation Company’s Online Marketing

December 6, 2023January 3, 2022 by Mandy.Gilbert

If your kitchen renovation company’s website has a blog then if used correctly it can provide your business with multiple advantages over your competition. As the digital marketing specialists at www.slinkydigital.com.au will concur, a great blog can improve your branding and generate increased numbers of prospects, and it will also help boost your SEO, which can lead to higher rankings on Google.

As with all matters relating to marketing online, you will only see any of those positive outcomes if your blog is used correctly. Sadly, there are countless blogs on business websites which have so much potential, but they are sadly abandoned, empty , or the blog posts are poor. We can at least help you fix the latter of those problems so here are 5 ways to ensure your blog posts help your kitchen renovation company’s digital marketing campaigns.

Write Them In Clear English

It would be best if you remembered that your target audience is not literary scholars but people who looking to renovate their kitchen so there is little to be gained by using long, obscure words and jargon in your posts. Also avoid terminology that only specialists in your industry would recognise.

Write in as simple English as possible so that, no matter the education level of the person reading your posts, they will be able to understand what you have written fully. Go through each post you write and take every opportunity to simplify the text.

5 Tips To Ensure Your Recycling Business’s Google Ads Campaign Is Successful

October 14, 2021October 11, 2021 by Mandy.Gilbert

When it comes to marketing your recycling business online, there are two main classifications of traffic, and these are organic traffic which comes from the search engines, and paid traffic which can come from any website where your online paid advertising appears. As for which specific form of paid advertising you use, the digital marketing professionals have no hesitation in recommending Google Ads.

Using Google Ads has many benefits including increased numbers of leads, the ability to edit and improve your ads, you can see immediate results (often within minutes), and you are in full control of your budget which means you can move your ad’s budget up or down depending on your current marketing strategy.

If you do decide to set up a Google Ads campaign there are several ways in which you can improve your chances of success, and most importantly increase your return on investment. Here are 5 of them, which, if you follow them, can make a huge difference to your Google Ads campaign’s performance.

Tip #1: Spy On Your Competitors

One of the best ways to ensure your Google Ads campaign is successful is to model it on the campaigns of other businesses who are using it successfully, especially your competition. Now, we are not for a second suggesting you copy or steal their ads, but instead to look at them and emulate them. Look at what types of images they use, what keywords they are targeting, check the call to actions in their ads, assess the ad copy, and try to better them all.

Best 7 Social Media Marketing Tools

January 25, 2022August 21, 2021 by Mandy.Gilbert

Unless you have been living on a desert island for the past 20 years, you will be aware of the impact and indeed the influence that social media has had on our lives. It has many uses including staying in touch with family, providing the means for giving your personal opinion on just about everything there is to, and most importantly for any business, you are running, marketing.

If your business is not yet using social media in any way, then you are missing out on a huge opportunity. If you are but are not seeing the results you had hoped for then the reason might be that you are not managing your social media campaigns effectively. The resolution to the former issue is to start using it now, and to the former, start using social media marketing tools and software. To help you choose, here is a quick guide to 7 of the best social media marketing tools.

Social Pilot

For any business that is seeking a cost-effective and simple social media management tool, you will find that Social Pilot fits that description. It has an easy to understand interface that allows you to schedule all your social media posts and to analyse their performance. Another great feature is its content curation which suggests posts from several business sectors. Has a 14-day free trial and affordable tiered price plans based on the number of social media accounts.

CoSchedule

This could be described as a hybrid tool that not only lets you manage your social media campaigns but also helps you plan and schedule your other marketing activities. Its ReQueue function provides a means to automatically schedule posts for optimal times. This tool can integrate with many other platforms including WordPress, HubSpot and Zapier. It has a free 14-day trial and very affordable monthly fees.

5 Best Cloud-Based Marketing Tools

May 17, 2023June 10, 2021 by Mandy.Gilbert

Not that long ago, almost all of the software and tools that a business would use to make many of its operations quicker and easier had to be downloaded onto a desktop computer or laptop. While it may not have seemed a problem at the time, using software that way presented a few issues.

The first is that the software or tool could only be used on the computer that it was downloaded to. This meant that if a business needed more than one person to be able to use it, it had to buy multiple downloads or purchase a corporate licence, which invariably cost a significant amount.

Another issue was that as the software was loaded only to one computer if an employee’s role meant they went ‘on the road’, any task that relied on the software in question could not be done until they returned to their place of work and logged on to their primary computer.

There were other issues, such as if the software started to act up, no one was sure if it was a problem with the software or the computer it was loaded on. There could also be problems due to the computer not having enough disc space or having a slow CPU causing the software to run slowly. That is a lot of the issues created by something that is supposed to make life easier for a business.

Thankfully, software and tools for many functions, including those relating to a business, have moved on with the growth of what is called ‘cloud-based’ software. The cloud is nothing to do with weather but rather a term that describes software, tools, apps, and file storage running and operating online. This means instead of being downloaded to a single computer, it remains online and thus can be accessed from anywhere and from any device.

Cloud-based software and tools operate in every niche and can help with every task a business could need. As for any digital agency such as Tribeca Media, there is a vast array of cloud-based solutions, but to narrow the field down for you, here are 5 of the most popular cloud-based marketing tools available today.

10 Advantages Of Including An FAQ Page Within Your Web Design

June 27, 2023May 20, 2021 by Mandy.Gilbert

When anyone lands on a website for the first time or is visiting a website to find information, one of the first things they will look for is either a search box, where they can enter a search query as they do in Google or for a ‘Frequently Asked Questions’ page (FAQ).

Of the two, a search box might be more accessible, as often all it requires is a plugin or app to be added to the website. Also, consider that an FAQ page needs the questions to be established and the answers determined, plus they all need to be written and published. However, that extra effort in creating an FAQ page and adding it to your web design can generate several advantages for your website and its performance. Listed below are ten of them.

People Appreciate Quick Answers To Their Questions: The most obvious advantage of getting your web designers to add an FAQ page is that it gives visitors to your website quick answers to the questions they want to be answered. It could be one of those answers is that takes them to the next stage of your sales process.

Conversions Are Increased: If they have answers and it moves them closer to a purchase, ultimately, you will find that conversions on your website increase. Even if you do not have an eCommerce site where sales happen directly, it should mean that more visitors follow the calls to action that are on your website.

Boosts Trust In Your Business: If you are prepared to answer as many questions as possible on your FAQ page including those which the answer might not always seem positive, then that honesty bodes well for visitors having a greater level of trust in your business than before.