Not that long ago, almost all of the software and tools that a business would use to make many of its operations quicker and easier had to be downloaded onto a desktop computer or laptop. While it may not have seemed a problem at the time, using software that way presented a few issues.
The first is that the software or tool could only be used on the computer that it was downloaded to. This meant that if a business needed more than one person to be able to use it, it had to buy multiple downloads or purchase a corporate licence, which invariably cost a significant amount.
Another issue was that as the software was loaded only to one computer if an employee’s role meant they went ‘on the road’, any task that relied on the software in question could not be done until they returned to their place of work and logged on to their primary computer.
There were other issues, such as if the software started to act up, no one was sure if it was a problem with the software or the computer it was loaded on. There could also be problems due to the computer not having enough disc space or having a slow CPU causing the software to run slowly. That is a lot of the issues created by something that is supposed to make life easier for a business.
Thankfully, software and tools for many functions, including those relating to a business, have moved on with the growth of what is called ‘cloud-based’ software. The cloud is nothing to do with weather but rather a term that describes software, tools, apps, and file storage running and operating online. This means instead of being downloaded to a single computer, it remains online and thus can be accessed from anywhere and from any device.
Cloud-based software and tools operate in every niche and can help with every task a business could need. As for any digital agency there is a vast array of cloud-based solutions, but to narrow the field down for you, here are 5 of the most popular cloud-based marketing tools available today.
Adobe Marketing Cloud
As with many cloud-based marketing solutions, Adobe provides everything you need for your marketing activities under one roof. It has eight tools: audience profiling, analytics, personalised messages, ad campaign management, social media management, multi-media options for video and TV, and the means to test content. The information it generates provides historical data and insights, allowing predictions of future customer behaviour and needs.
Marketo
Having data and information which allows you to predict future customer behaviour is a massive advantage to businesses wishing to plan future product development and marketing strategies, and that is precisely what Magneto provides companies that use its cloud-based marketing software. Customer profiling, customer segmentation, multi-channel campaigns, email marketing, and in-depth analysis are some of its benefits. It also integrates with other marketing tools.
Salesforce Marketing Cloud
Salesforce has a stellar reputation for providing excellent solutions, and its marketing cloud will only enhance that reputation. It utilises AI to take the data it gathers and then provides the information you need to optimise your content, advertising, and other marketing activities. It is especially adept at tracking the customer journey from initial contact to a sale and beyond.
Oracle Marketing Cloud
If your business would benefit from an army of loyal customers, then Oracle marketing cloud is your solution. It has multiple automated marketing tools which gain insights into prospect and customer behaviours so that your targeting and marketing messages are exactly what they want to see and hear. It also includes excellent analytics to track campaign progress.
Cision
Customer acquisition is the lifeblood of any business, and Cision’s cloud-based marketing platform makes that task infinitely more accessible. It will help you identify and reach your target audience and is especially effective on social media platforms. Its automation tools include email marketing and online public relations in this internet age.