Unless you have been living on a desert island for the past 20 years, you will be aware of the impact and indeed the influence that social media has had on our lives.
It has many uses, including staying in touch with family, providing the means for giving your personal opinion on just about everything there is to, and most importantly, for any business you are running, marketing.
If your business is not yet using social media in any way, then you are missing out on a huge opportunity.