digital marketing
Boosting Your Subscriber List: Your Guide to Digital Engagement

Boosting Your Subscriber List: Your Guide to Digital Engagement

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Are you trying to boost your subscriber list? Well, you’re in the right place. I will share some insights we’ve used at Mandy Gilbert to help businesses in Toronto and beyond. So grab a coffee (Tim Hortons, anyone?) and let’s dive in.

Offer Something Tempting

Let’s start with a little incentive. Everyone loves a good freebie, right? We’ve seen this work wonders. Like this one time, a local bakery in Toronto offered a recipe ebook for signing up. It’s about giving people a little something that keeps them wanting more.

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Unlocking Engagement: Discovering Effective Incentives for Your Audience

Unlocking Engagement: Discovering Effective Incentives for Your Audience

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Let’s chat about something that’s as important in digital marketing as a good cup of Tim’s is to our mornings – incentives. At Mandy Gilbert, we’re all about getting this right. So, what really makes an incentive tick? Let’s break it down: Canadian style.

Know Your Crowd

First off, it’s all about understanding who you’re talking to. It’s like knowing whether to recommend a Leafs or a Raptors game – you gotta know what your audience loves. Tailor your offers to match their interests. Like this one time, a local café here in Toronto boosted their subscriber list by offering discounts on their killer lattes. Spot on, right?

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5 Best Cloud-Based Marketing Tools

5 Best Cloud-Based Marketing Tools

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Not that long ago, almost all of the software and tools that a business would use to make many of its operations quicker and easier had to be downloaded onto a desktop computer or laptop. While it may not have seemed a problem at the time, using software that way presented a few issues.

The first is that the software or tool could only be used on the computer that it was downloaded to. This meant that if a business needed more than one person to be able to use it, it had to buy multiple downloads or purchase a corporate licence, which invariably cost a significant amount.

Another issue was that as the software was loaded only to one computer if an employee’s role meant they went ‘on the road’, any task that relied on the software in question could not be done until they returned to their place of work and logged on to their primary computer.

There were other issues, such as if the software started to act up, no one was sure if it was a problem with the software or the computer it was loaded on. There could also be problems due to the computer not having enough disc space or having a slow CPU causing the software to run slowly. That is a lot of the issues created by something that is supposed to make life easier for a business.

Thankfully, software and tools for many functions, including those relating to a business, have moved on with the growth of what is called ‘cloud-based’ software. The cloud is nothing to do with weather but rather a term that describes software, tools, apps, and file storage running and operating online. This means instead of being downloaded to a single computer, it remains online and thus can be accessed from anywhere and from any device.

Cloud-based software and tools operate in every niche and can help with every task a business could need. As for any digital agency  there is a vast array of cloud-based solutions, but to narrow the field down for you, here are 5 of the most popular cloud-based marketing tools available today.

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7 Ways In Which Digital Marketing Can Benefit Your Family Law Firm

7 Ways In Which Digital Marketing Can Benefit Your Family Law Firm

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Whatever services it offers and how it is structured, there is no escaping the fact that your family law firm is, ultimately, a business, and as with any other kind of business, it can only survive if it is generating sufficient revenue. If you are looking for ways to enhance your revenue levels through a digital marketing agency, you should consider some ideas from digital marketing specialists.

Their experience and expertise in digital marketing have allowed them to create several strategies that have allowed businesses of all types to grow and achieve levels of success that any business owner would wish to replicate. In truth, that success can be replicated by your family law firm if it correctly utilizes digital marketing.

If so, there are several benefits that you will accrue, and not just the core one of increased revenue, albeit many of them will help to facilitate that. Here are seven benefits digital marketing can bestow upon your family law firm.

More Effective Identification Of Target Markets And Audiences: By using digital marketing, or better, if you employ a digital marketing agency with all their expertise and experience,  the ability to identify and target the audience and that sector of your marketplace which are the ideal candidates for your marketing messages is greatly improved, meaning enhanced results.

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