Innovation
Boosting Your Subscriber List: Your Guide to Digital Engagement

Boosting Your Subscriber List: Your Guide to Digital Engagement

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Are you trying to boost your subscriber list? Well, you’re in the right place. I will share some insights we’ve used at Mandy Gilbert to help businesses in Toronto and beyond. So grab a coffee (Tim Hortons, anyone?) and let’s dive in.

Offer Something Tempting

Let’s start with a little incentive. Everyone loves a good freebie, right? We’ve seen this work wonders. Like this one time, a local bakery in Toronto offered a recipe ebook for signing up. It’s about giving people a little something that keeps them wanting more.

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Unlocking Engagement: Discovering Effective Incentives for Your Audience

Unlocking Engagement: Discovering Effective Incentives for Your Audience

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Let’s chat about something that’s as important in digital marketing as a good cup of Tim’s is to our mornings – incentives. At Mandy Gilbert, we’re all about getting this right. So, what really makes an incentive tick? Let’s break it down: Canadian style.

Know Your Crowd

First off, it’s all about understanding who you’re talking to. It’s like knowing whether to recommend a Leafs or a Raptors game – you gotta know what your audience loves. Tailor your offers to match their interests. Like this one time, a local café here in Toronto boosted their subscriber list by offering discounts on their killer lattes. Spot on, right?

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Shopping for groceries There's an app for that

Shopping for groceries? There’s an app for that

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Grocery shopping is a necessary evil, and we think, best done online without stepping foot in the supermarket.

Woolies are hoping their new iPhone app will make grocery shopping just a little easier.

The TV ad with Amanda Keller shows Amanda and hubby using their smartphones to scan barcodes from their empty cartons in to make a shopping list – that looks pretty useful. You can also search for product names and add them to your shopping list.

It doesn’t yet allow you to fire up your online shopping account and order everything to be home delivered tomorrow, but hopefully this is a future enhancement. That would make it almost the perfect solution – if it was synchronised to existing online shopping data and allowed you to amend shopping lists, and add new items to your online list from the app.

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