Landscapers – Mandy Gilbert

Many landscapers have websites to help promote their business and the landscaping services which they offer to local residents and businesses. Each of those websites will differ, both in their quality, and their design, and you do not need to be a digital marketing expert to know it is the ones that have been professionally designed with high-quality content that will be more successful.

Part of that will be due to how much those who visit the website become engaged with it, to the extent they may request a call to discuss a landscaping project. The other reason is that better quality websites with great content are identified by Google as being so, and therefore those websites are likely to enjoy higher rankings when someone searches for landscapers in their area.

One of the most successful strategies for gaining the positive outcomes we have just mentioned is to have a blog as part of your website. A blog is the part of a website where content such as articles, videos, images, infographics and audio are all posted by website owners with the view that visitors to the website will enjoy and consume that content.

Many landscaping business owners are unaware of just how many benefits creating a blog on their website can generate which is a pity because there are several as you can see below.

Landscapers whose landscaping businesses are expected to make a profit can do many things to increase not only the chances of making that profit but also inflate the amount of profits that are made. These methods fall into two categories which are 1) Those that increase income, and 2) Those which reduce outgoings.

As for specifics, the ways to increase revenue include gaining more clients, increasing average order values, and increasing the fees charged for services. More often than not it will be these sorts of tasks that most business owners will try to focus on as they perceive earning more income as the only way to increase profits, but that is not true.

A business can increase its profits considerably by earning the same as it has, but by then reducing the amount of its outgoings. This means that with not a single extra client you could see profits increase. Taking this a stage further you need to identify what costs can be reduced, and some costs which can have a huge impact if you can reduce them, are called fixed costs.

What Are Fixed Costs?

Before you reduce costs, you first need to know what they are, and this is why we want to first define what fixed costs are. Often referred to as “overheads”, these are the costs whose amounts do not usually change each month, or if they do, it is only by small amounts. They tend to be costs that a business must pay to remain trading. Examples of fixed costs include:

How Landscapers Can Create A Highly Successful Blog For Their Business

Why Landscapers Should Strive To Reduce Their Fixed Costs