Mandy Gilbert – Page 2 – Marketing Success

One to One Integrated Digital Marketing

October 12, 2021December 1, 2018 by Mandy.Gilbert

Customers Have Changed

How customers engage with organisations is vastly different from the fairly recent past and will continue to change in the future. Customers engage with individuals and companies in two way communication through multiple channels, across multiple communities and platforms. Through this engagement they are shaping how companies and brands are perceived. Marketing needs to change to address this change in behaviour and to engage with customers in a personal and consistent way.

Current Situation

Many companies are struggling with internal organisations, processes and systems geared up for product centric, one way, mass marketing which is increasingly irrelevant to today’s customers . It’s safe to say that the companies that succeed in the future will be those that make the shift to one to one marketing and engage customers as individuals.

Today many companies use multiple and uncoordinated databases, processes and campaigns. This leads to uncoordinated activities with multiple, inconsistent customer contacts. As well as often being irrelevant to customers, it is also inefficient, costly and doesn’t provide the greatest return on marketing investments (ROMI). Companies that provide a consistent customer experience, integrated across channels, that is personal and relevant to the customer can improve customer retention and advocacy, as well as achieving greater returns.

How To Keep Visitors On Your Wills Lawyer Website For Longer With Great Web Design

October 14, 2021September 8, 2014 by Mandy.Gilbert

One of the reasons you undoubtedly have a website for your wills lawyer business is the hope that if someone visits it they will take some action that moves them closer to becoming one of your clients. There will be many reasons why an individual chooses to take a positive action such as requesting a call, or an appointment, or a negative one , such as clicking away immediately.

One of the biggest influences of those behaviours is going to be the design of your website. You will often hear online marketers wax lyrical about how important the content on your website is, and indeed that is true. However, how well or how poorly your website has been designed has just as much a say as to whether a visitors feels they wish to spend time there, or cannot leave quickly enough.

Apart from the obvious point about you losing a potential client if they click away, the time someone spends on your website can also play a significant role in where Google decides to rank your website. Great rankings are priceless as they can bring a lot of free traffic to your website, but conversely , poor rankings mean your website is effectively anonymous to those searching on Google for a wills lawyer.

So, if we want someone to stay on your website for longer, then what steps can you take to achieve that? The first thing to do is some research. You could ask friends, colleagues, and associates to give you an honest assessment of what they think about your website. There will be good and bad feedback and that can be invaluable in helping you decide what changes you need to make.

5 Essential Elements That Ensure Your Garden Maintenance Business’s Website Design Is Effective

December 20, 2023June 17, 2014 by Mandy.Gilbert

To many, the design of a website refers only to how it looks concerning its layout and graphics. However, when discussing new websites with highly skilled website designers at www.slinkywebdesign.com.au, they will explain that website design covers all aspects of its creation. This means the visuals, its functions, and all the coding used to bring the website into existence.

Suppose you are currently contemplating replacing or upgrading your company’s website. In that case, even if you are going to employ someone else to do so, such as a web design agency, you should know some of the guidelines that should be followed and the core elements that should be included in any new website design being created for your business.

Start With A Goal For Your Website In Mind

It shocks us when a client cannot tell us why they want a website in the first place. The idea that it is ‘what everyone else has’ is reason enough to have a website is not one with which we agree.

You should set one or more goals that you want your website to achieve to further your business’s cause. These goals should then be communicated to whoever is building your website so that its design complements and supports them.

5 Email Marketing Errors Removalists Companies Must Avoid At All Times

June 21, 2022December 15, 2013 by Mandy.Gilbert

If you have read any of our other posts and articles relating to online marketing you will have doubtless seen us strongly recommending email as an online marketing channel. For all kinds of businesses, including removalists, email marketing provides one of the simplest, but most effective means of communicating your message to prospects and existing customers.

Given its simplicity, it might seem strange that so many businesses try email marketing but soon give up because they do not see any positive outcomes. They then assume that what they had read about email marketing being so effective, was wrong. The issue that has arisen is not that email marketing does not work, but that how they are using email marketing is incorrect.

In most cases where a business is failing to see any positive outcomes from their email marketing, you can usually identify one of the five most common mistakes made when using email for marketing purposes. To help you avoid these same mistakes we have outlined them below along with advice as to how they can negatively impact any email marketing campaign you implement for your removalists business.

5 Key Data Points Removalists Can Use To Measure The Success Of Their Online Marketing Strategy

October 14, 2024September 9, 2013 by Mandy.Gilbert

Whenever you have an online marketing campaign set up and implemented for your removal business, you must have the means to check its performance. By doing so, it will allow you to take further actions that can complement and improve the campaign. As desirable as that sounds, unfortunately, many business owners do not measure their online marketing campaigns properly nor sufficiently.

Part of the problem is that some business owners have tunnel vision, and thus, the only number they look at is their revenue. Whilst this is certainly a key metric for all businesses, including removalists, it is not the only one. Further, it may not necessarily provide as accurate a measure of an online marketing campaign’s performance as is necessary.

Within any online marketing campaign, several markers paint a far more useful illustration of where the campaign is working, where it is not, and crucially, which elements are providing an excellent return, and which are not. The importance of measuring data is so that the campaign can be improved where possible, and if necessary stop some aspects of the campaign altogether if they are proving to be completely ineffective.

To assist you in measuring the performance of any online marketing campaign you are running now or in the future for your removalists business, here are 5 key data points which you should be focusing on.

10 Awesome Design Tools To Help Enhance Your Online Marketing

October 10, 2024March 3, 2013 by Mandy.Gilbert

From the earliest days of sales and marketing, what prospects see, rather than what they read or hear, has often determined the campaign’s success. Today, the professionals from Oxygen Marketing will tell you that whether it be a drawing, a photograph, an infographic, a video, a logo, a colour, or a font, they have all made positive differences in the success of a marketing campaign.

At one time, graphics and imagery were the domain of skilled graphic artists and designers; to be fair, their talents still have a massive role in the world of marketing today. However, with the advance of technology, several tools and software have allowed almost anyone to create high-quality designs. As such, we would like to share 10 of the best of them with you so that if you wish to test your design skills for your next marketing campaign, you can do so.

Canva: Probably one of the most well-known and popular sites on the internet for those who need marketing graphics and want a simple and affordable way to create them. CCanva’s drag-and-drop interface can be used to create infographics, logos, charts, graphs, or just about anything visual you can think of.

Venngage: As with Canva, it would probably be quicker to tell you what Venngage cannot be used to create than list all the graphical assets for your marketing that it can be used to make. It has a free and paid version, with the paid version opening up many additional templates and customisations.

7 Ways In Which Digital Marketing Can Benefit Your Family Law Firm

October 14, 2024December 22, 2012 by Mandy.Gilbert

Whatever services it offers and how it is structured, there is no escaping the fact that your family law firm is, ultimately, a business, and as with any other kind of business, it can only survive if it is generating sufficient revenue. If you are looking for ways to enhance your revenue levels through a digital marketing agency, you should consider some ideas from digital marketing specialists.

Their experience and expertise in digital marketing have allowed them to create several strategies that have allowed businesses of all types to grow and achieve levels of success that any business owner would wish to replicate. In truth, that success can be replicated by your family law firm if it correctly utilizes digital marketing.

If so, there are several benefits that you will accrue, and not just the core one of increased revenue, albeit many of them will help to facilitate that. Here are seven benefits digital marketing can bestow upon your family law firm.

More Effective Identification Of Target Markets And Audiences: By using digital marketing, or better, if you employ a digital marketing agency with all their expertise and experience, the ability to identify and target the audience and that sector of your marketplace which are the ideal candidates for your marketing messages is greatly improved, meaning enhanced results.

Customer Intimacy as Competitive Advantage

October 13, 2021September 5, 2012 by Mandy.Gilbert

Retailers can create competitive advantage through the unique customer insight gained online and the seamless application of this insight across multiple digital channels.

Have you ever received recommendations for copywriting, photography, short stories, travel and hill-walking books as well as guitar strings in one email? Probably not, I doubt anyone else has, but that is exactly what I got from Amazon UK a couple of months ago. Amazon has built up a unique picture of my shopping and spending habits and they use this insight to engage with me online.

I’ve been shopping with Amazon for over 10 years. Amazon have built up a strong relationship with me, they understand what interests me and are consistent across their website, their mobile site, their mobile app and in email. In all cases Amazon’s communications are specific to me and the products/content I most engage with. Amazon understands that it’s not the channel that matters, it’s the consistent customer experience across all channels. The medium may change by my preferences don’t.

Beyond The Basics

October 13, 2021June 15, 2012 by Mandy.Gilbert

Why The Largest Australian Retailers Are Losing The Online Battle

Australia’s large retailers face increasing competition online from both Australian and overseas retailers. We have conducted research into 62 of Australia’s largest retailers in Australia and their basic capabilities across web, email, social and email.

Today, consumers use multiple online channels throughout the purchase lifecycle – for information search and evaluation, for purchase and for post-purchase service and reassurance about a product or service. Every Australian retailer therefore needs to understand their customer and these digital touch points to ensure they provide a seamless customer experience and optimal engagement.

Our research found a broad range of capabilities used by Australia’s largest retailers. The most basic capabilities are used by almost all retailers. Going beyond the basics we found that most retailers are selling online but the techniques and capabilities used vary widely with tried and tested techniques in some cases only used by a small minority of retailers.

Is Australian online retail really that bad?

October 12, 2021September 11, 2011 by Mandy.Gilbert

A recent Round Table discussion we held asked the question “Is Australian online retail really that bad?” Recent reports have highlighted that online sales in Australia continue to grow but that a large proportion of these sales continue to go overseas.

In June Pacific Brands chief executive Sue Morphet told an Australian Institute of Company Directors event that Australia was about three to four years behind other countries in retailing trends, (source – The Australian 27/5/2011). She said online represented about 10 per cent of total sales in the UK and 8 per cent in the US, but only 3 per cent in Australia.

Overseas online retailers have a disproportionate share of the market, and whilst the market is growing overseas suppliers will grow their market share to the detriment of local online retailers. It also seems to be generally accepted that Australia is 2-4 years behind the US and UK (our closest cultural comparison) in online retail and eCommerce.