Mandy Gilbert – Page 3 – Marketing Success

Top 5 Influencer Marketing Platforms

August 21, 2021January 17, 2021 by Mandy.Gilbert

Have you ever bought something because it was recommended by someone else? Was it someone online who had written a glowing review? Perhaps it was a respected figure whose article shed a positive light on the product or service in question. The scenario we have just outlined is what happens on millions of occasions every day online, and such is its impact that it has been given a name, influencer marketing.

Before we go any further, we must clarify that influencer marketing is not the same as movie stars or sports heroes promoting products on TV. That is advertising. Instead, influencer marketing is mostly content-driven. In other words, the content written by influencers is what persuades people to act in a certain way, including purchasing products, but that content is not an out and out advert screaming “Buy This!”.

The question this raises is “Why would a business use influencer marketing instead of simply have a celebrity endorse or advertise their product?” The simple answer is the return on investment from influencer marketing is over 10 times that of traditional advertising. Also, there is fly in the ointment of the modern consumer having barriers up to persuasion when most adverts appear on TV.

So, if a business wants to take advantage of influencer marketing, it first needs to find the influencers creating the content. That is where influencer software becomes a business’s best friend. It is often called an influencer marketplace or influencer network but more commonly it is referred to as an influencer marketing platform. It is what allows a business to research, find, and connect with influencers, and subsequently set up influencer campaigns. Here are our Top 5.

Upfluence

Upfluence is two marketing tools in one. The first component is Reachr which allows companies and brands to find the influencers that will be creating the content. Their database covers over 200 business sectors, and you can search using 50 filters to ensure you find the match most suitable.

Top 7 Website Builders

August 21, 2021May 21, 2020 by Mandy.Gilbert

For any business to succeed with its marketing online it must have a website. Whilst not every business will sell directly from its website, in fact, most do not, it still serves as an extremely important part of the sales process. A great website provides a visitor with an excellent first impression of the company, it can enhance its brand recognition, and develop trust from those who land on it.

All of these benefits, and the others that accrue from having a website, feed into the overall marketing and sales objectives of a business. The question now is, how do you create a website? The optimal route which we strongly recommend is to use a professional web design agency as they have the skills, experience and knowledge to design and create a website that is bound to be successful.

However, there is another option if your budget is not at the level which would justify using a web design agency, or if you simply want to experience the journey of planning and designing your website yourself. Assuming you are not a programmer or coder, the tool you need to build your website is unsurprisingly called a website builder. There are many on the market so to help you choose, here are our top 7 website builders.

WordPress

One of the most popular CMS platforms on the internet, WordPress is also a tried and trusted means of building and managing websites. You have complete control of every aspect of your website, and with WordPress, there are thousands of themes that can be used for the design. In addition, plugins help you add functionality to your site so that you can provide enhanced features for visitors.

Wix

This website building software is cloud-based meaning you can access it anywhere and from any device which many will find convenient. It also hosts your website which negates the need to pay for a separate hosting service. Wix uses AI to help you design your website with a choice of over 500 templates, and it also has loads of apps that allow you to add additional features to your site. Wix has a free version, however, for a business website, a paid plan is recommended.

5 Key Questions You Must Ask When Selecting A Website Design Agency

August 21, 2021September 7, 2019 by Mandy.Gilbert

If your construction company is in need of a new website, the options you have range from building it yourself (not recommended) through to employing a professional web design agency, which most certainly is recommended if you want the best website possible. Whether you wish to consider the specialist website designers at www.slinkywebdesign.com.au, or any other web design agency, there are five key questions which need to be answered during that selection process.

Answer each of these 5 questions, and it should give you enough evidence and insight into any web design agency in order to determine whether they are professional and skilled enough to build a website your construction company would be proud to have represent it online.

Can They Point You To Other Live Websites That They Have Previously Designed?

If you know any professional website designers, one thing they are not afraid to show you is their creations, given that they are proud of what they have produced for previous clients, with good reason. With that in mind, it bodes well if any web design agency you are considering is happy to steer you towards websites they are responsible for.

Where alarms bells should ring is if a web designer is reluctant to give you any URLs of websites and uses feeble excuses like ‘client confidentiality’. This is ridiculous given that websites are accessible to everyone online, so what are they trying to hide?

Does Their Planning Stage Include The Client And Their Ideas?

Any decent web designers will appreciate that a website exists to help promote the company which owns it, so it stands to reason that the owner(s) of that business might want to have some input into how they want it to look, and what they want included in it. A profession web design agency will happily listen to a client’s ideas and advise them what should and what should not be included to make their website the most effective it can be.

Shopping for groceries? There’s an app for that

October 12, 2021March 11, 2019 by Mandy.Gilbert

Grocery shopping is a necessary evil, and we think, best done online without stepping foot in the supermarket.

Woolies are hoping their new iPhone app will make grocery shopping just a little easier.

The TV ad with Amanda Keller shows Amanda and hubby using their smartphones to scan barcodes from their empty cartons in to make a shopping list – that looks pretty useful. You can also search for product names and add them to your shopping list.

It doesn’t yet allow you to fire up your online shopping account and order everything to be home delivered tomorrow, but hopefully this is a future enhancement. That would make it almost the perfect solution – if it was synchronised to existing online shopping data and allowed you to amend shopping lists, and add new items to your online list from the app.

One to One Integrated Digital Marketing

October 12, 2021December 1, 2018 by Mandy.Gilbert

Customers Have Changed

How customers engage with organisations is vastly different from the fairly recent past and will continue to change in the future. Customers engage with individuals and companies in two way communication through multiple channels, across multiple communities and platforms. Through this engagement they are shaping how companies and brands are perceived. Marketing needs to change to address this change in behaviour and to engage with customers in a personal and consistent way.

Current Situation

Many companies are struggling with internal organisations, processes and systems geared up for product centric, one way, mass marketing which is increasingly irrelevant to today’s customers . It’s safe to say that the companies that succeed in the future will be those that make the shift to one to one marketing and engage customers as individuals.

Today many companies use multiple and uncoordinated databases, processes and campaigns. This leads to uncoordinated activities with multiple, inconsistent customer contacts. As well as often being irrelevant to customers, it is also inefficient, costly and doesn’t provide the greatest return on marketing investments (ROMI). Companies that provide a consistent customer experience, integrated across channels, that is personal and relevant to the customer can improve customer retention and advocacy, as well as achieving greater returns.

How To Keep Visitors On Your Wills Lawyer Website For Longer With Great Web Design

October 14, 2021September 8, 2014 by Mandy.Gilbert

One of the reasons you undoubtedly have a website for your wills lawyer business is the hope that if someone visits it they will take some action that moves them closer to becoming one of your clients. There will be many reasons why an individual chooses to take a positive action such as requesting a call, or an appointment, or a negative one , such as clicking away immediately.

One of the biggest influences of those behaviours is going to be the design of your website. You will often hear online marketers wax lyrical about how important the content on your website is, and indeed that is true. However, how well or how poorly your website has been designed has just as much a say as to whether a visitors feels they wish to spend time there, or cannot leave quickly enough.

Apart from the obvious point about you losing a potential client if they click away, the time someone spends on your website can also play a significant role in where Google decides to rank your website. Great rankings are priceless as they can bring a lot of free traffic to your website, but conversely , poor rankings mean your website is effectively anonymous to those searching on Google for a wills lawyer.

So, if we want someone to stay on your website for longer, then what steps can you take to achieve that? The first thing to do is some research. You could ask friends, colleagues, and associates to give you an honest assessment of what they think about your website. There will be good and bad feedback and that can be invaluable in helping you decide what changes you need to make.

5 Essential Elements That Ensure Your Garden Maintenance Business’s Website Design Is Effective

December 20, 2023June 17, 2014 by Mandy.Gilbert

To many, the design of a website refers only to how it looks concerning its layout and graphics. However, when discussing new websites with highly skilled website designers at www.slinkywebdesign.com.au, they will explain that website design covers all aspects of its creation. This means the visuals, its functions, and all the coding used to bring the website into existence.

Suppose you are currently contemplating replacing or upgrading your company’s website. In that case, even if you are going to employ someone else to do so, such as a web design agency, you should know some of the guidelines that should be followed and the core elements that should be included in any new website design being created for your business.

Start With A Goal For Your Website In Mind

It shocks us when a client cannot tell us why they want a website in the first place. The idea that it is ‘what everyone else has’ is reason enough to have a website is not one with which we agree.

You should set one or more goals that you want your website to achieve to further your business’s cause. These goals should then be communicated to whoever is building your website so that its design complements and supports them.

5 Email Marketing Errors Removalists Companies Must Avoid At All Times

June 21, 2022December 15, 2013 by Mandy.Gilbert

If you have read any of our other posts and articles relating to online marketing you will have doubtless seen us strongly recommending email as an online marketing channel. For all kinds of businesses, including removalists, email marketing provides one of the simplest, but most effective means of communicating your message to prospects and existing customers.

Given its simplicity, it might seem strange that so many businesses try email marketing but soon give up because they do not see any positive outcomes. They then assume that what they had read about email marketing being so effective, was wrong. The issue that has arisen is not that email marketing does not work, but that how they are using email marketing is incorrect.

In most cases where a business is failing to see any positive outcomes from their email marketing, you can usually identify one of the five most common mistakes made when using email for marketing purposes. To help you avoid these same mistakes we have outlined them below along with advice as to how they can negatively impact any email marketing campaign you implement for your removalists business.

5 Key Data Points Removalists Can Use To Measure The Success Of Their Online Marketing Strategy

February 23, 2022September 9, 2013 by Mandy.Gilbert

Whenever you have an online marketing campaign set up and implemented for your Removalists Melbourne business, you must have the means to check its performance. By doing so, it will allow you to take further actions that can complement and improve the campaign. As desirable as that sounds, unfortunately, many business owners do not measure their online marketing campaigns properly nor sufficiently.

Part of the problem is that some business owners have tunnel vision and thus the only number they look at is their revenue. Whilst this is certainly a key metric for all businesses, including removalists, it is not the only one. Further, it may not necessarily provide as accurate a measure of an online marketing campaign’s performance as is necessary.

Within any online marketing campaign, several markers paint a far more useful illustration of where the campaign is working, where it is not, and crucially, which elements are providing an excellent return, and which are not. The importance of measuring data is so that the campaign can be improved where possible, and if necessary stop some aspects of the campaign altogether if they are proving to be completely ineffective.

To assist you in measuring the performance of any online marketing campaign you are running now or in the future for your removalists business, here are 5 key data points which you should be focusing on.